THE TOP TEN MOST ANNOYING BRITISH ADVERTISING SLOGANS

Here is a list of, what I consider to be, the 10 worst British advertisng slogans of the last 20 yearas or so. I'm intersted to hear about other bad slogans from home or abroad.

 

10) Mars "A Mars a day helps you work rest and play"

This annoying slogan was sung in the comercials in an annoying gospel-type voice. Is there any actual evidence to back up that statement? Does a Mars bar contain any vitamins?
It was frequently turned into the more accurate "A Mars a day helps your teeth rot away". With so many people discouraging children from eating sweets, I somehow knew not to pay much attention to the slogan.

 

9) Kentucky Fried Chicken"The Secret's in the taste".

I always thought that "Finger Lickin' Good!" was a good slogan for Kentucky Fried Chicken as you might well lick your fingers once you've eaten some pseudo-chicken coated in grease and breadcrumbs. So why they changed it to the above, which is dull and meaningless, I don't know.

 

8) SEGA Dreamcast "Up to 6 billion players"

Are there 6 billion people in the world? Even if there were, is it suggesting that everyone could play on one machine at one time? Surely it is not possible, so what is the slogan trying to say? SEGA used the fact that Dreamcast was the first console with which multi-player games can be played over the Internet as a marketing tool. It has evidently failed, particularly with the introduction of the Playstation2.

 

7) L'Oréal "It's L'Oréal and I'm worth it"

David Ginola is not a movie star, but still needs to have nice-looking hair all the time. Are only certain people worthy of L'Oreal products?

 

6) Milky Way "So light and fluffy, it won't fill you up"

Milky Way was a chocolate bar with a light whipped centre. What's the point in having a snack if it doesn't quell your hunger? I quite liked them, but they seemed to fill me up as much as any other chocolate bar.

 

5) Virgin Trains "Business Brains take Virgin Trains"

A highly inane remark. There was a recent TV advertisement with Rik Mayall stuck in traffic while his work colleagues, presumably going to the same place, have no problems in taking the train, a Virgin train. This came just after Virgin trains had performed very badly in customer satisfaction surveys. How many times have I been delayed in a Virgin trains? Too many! They're not cheap either. Doesn't a business brain wish the save money where reasonably possible?

 

4) Kaliber "No limits"

What a novel idea, you can go out, have a few beers without getting drunk.Kaliber, the alcohol-free lager from the Guiness brewery, was introduced a few years before I was allowed to drink and, at the time, it seemed like a good idea. It became obvious to me later that this was not. Nobody drinks lager purely to appreciate it's taste, one may do that with wine, whisky or cider but not with lager. When someone drinks lager they wish to get drunk. Kaliber tasted bad, and it would come out the same way it went in. How much did they pay Scottish comedian Billy Connolly to appear the TV advertisements? A lot, no doubt.

 

3) Cryogenic "The Better Choice"

This is the company I work for! The name is boring enough, the slogan's not much better. The alternative choice is Oxford Instruments and, at least before I joined the company, Cryogenic's systems were better. But I don't think any slogan is necessary.
I'd better not tell my collegues about this page.

I've thought of an alternative slogan "We take the con out of superconductors".

Not much better, I know.

 

2) Coca-Cola "Can't beat the feeling".

I think whoever thought of this slogan was thinking of a different kind of coke.

 

1) Ferrero Rocher "A sign of good taste"

There was a television advert for Ferrero Rocher chocolates that featured the 'Ambassador's reception' wher an elaborate stack of Ferroro Rocher chocolates were stacked in a pyramid and passed round by a butler to all the guests. One picks up a chocolate and says"Excellente" in a German accent. To me, his accent sounded Italian, but I've been told that the actor's name is Wolf Kahler and he was playing a German ambassador. There is also a women "Why these you a re really spoiling us" in, what to me, sounded like a French accent. Much of it was dubbed anyway. It ends with the above phraise. This advert annoying to watch frequently mocked in comedy programs.
They're just chocolates. They taste OK but they're not that special and not even that expensive, so why be so pretentious?

 

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